From our weekly email, sent November 3, 2026.
From the Field
Farm Equipment magazine just ran a feature on Roc-Pit Equipment. It tells how we became MASCHIO GASPARDO’s first mono-brand, full-line dealership in North America, and one of only five full-line stores in the world.
How It Started
In 2019, Dale’s uncle was hauling a competitor’s tillage tool down the road when it tipped over. Dale went looking for something better and found MASCHIO GASPARDO. He tested a machine on the farm and liked it. When he looked for a dealer to back it up, the closest ones were in Ohio and Nebraska. So in 2020 he became the dealer himself, starting small to serve his own farm and his neighbors.
How It Grew
In 2024, MASCHIO GASPARDO chairman Mirco Maschio toured the area and asked Dale to go all in as a full-line store. Construction started on the farm in November 2025, and this May, Roc-Pit became the first single-brand, full-line MASCHIO GASPARDO dealership in North America.
What It Means for You
The whole MASCHIO GASPARDO line, under one roof in Elburn:
- Tillage, seeding, fertilization, crop protection, green maintenance and haymaking
- Genuine MASCHIO GASPARDO parts, which you can order online any time
- A fully equipped service shop
- Advice and product training from a team that knows every machine inside and out
Everything in stock still qualifies for 0% financing for 12 months through AgDirect®, through Dec. 31.
Read the full article in Farm Equipment →
0% financing for 12 months on in-stock MASCHIO GASPARDO equipment, provided by AgDirect®. Subject to credit approval. Restrictions may apply. Offer ends 12/31/2026.
Thank You
Thanks to Jenna Upchurch and the Farm Equipment team for telling our story, to Dale Jackman at Lessiter Media for always looking out for us, and to MASCHIO GASPARDO North America for the support.
The Roc-Pit Equipment Team
North America’s first MASCHIO GASPARDO Full Line Store
2N118 Pouley Rd · Elburn, IL 60119 · (630) 715-1221
Mon–Fri 8–5 · Sat 8–12 · Sun Closed